Social media and digital marketing are redefining the way businesses interact with their customers and employees. With the growing impact of digital marketing and social media in the consumer mind space, there is a need to for connected marketing solutions. At Defiance, we have been developing connected marketing and social media solutions for global brands to help them turn consumers into brand advocates.
Social Media & Digital Marketing
Social Media Center of Excellence
Defiance has a well established Social media command center for effective online engagement, information gathering of brand buzz from online media and also to promote and elevate the online reputation of global brands.
Measurable, time-based, realistic and relevant insights about brands are achieved through our SM insight tool. SM Insight tool acts as a single interface between the existing social media platforms, the analytics team and the client. Social media is important for internet brand management and the effective analysis gauges the performance which is achieved by SM insight tool.
Social Media Command Center
Defiance has a ready to deploy framework for setting up dedicated social media command centres to help global brands take control of their online reputation. Our dedicated command centres are designed to help global brands listen to, respond and cultivate the marketplace by monitoring and engaging with consumers across geographies and time zones. The command centres have state-of-the-art equipment, domain specialists and multilingual capabilities. We also help in designing, developing and implementing pilots for engaging customers online across identified channels.
To set up a command centre for a customer, Defiance initially conducts a feasibility study to identify the appropriate model of engagement required for a customer through an audit of existing social media buzz about the brand. Once the audit is completed, an engagement roadmap is created based on dip stick analysis. Robust workflows and processes are then created to facilitate smooth functioning of the command centre. The entire process is driven by a script engine.
Defiance SM Insight Tool
Global Enterprises are looking for specific insights from Social data. However, the various social media listening and monitoring tools provide only up to 20% of these critical insights. These tools are not able to completely meet the needs of enterprises because of certain disadvantages such as lack of archiving capability leading to data loss, manual analysis resulting in effort wastage of eighty per cent, inconsistent quality, lack of visibility and control for consumer, lack of transparency and no flexibility to reinterpret data.
Defiance can help organizations bridge this divide by leveraging our strong analytical capabilities which are complemented by our cutting edge in-house tool – ‘SM Insight’. SM Insight acts a single interface between the existing social media platforms, the analytics team and the client. This feature rich tool empowers the user to view, analyze and interpret data in a way that best meets the various business objectives.
Our SM Insight tool helps automate the process of gathering further insight into the data and also overcome the disadvantages of using stand alone listening tools to monitor social media networks. The tool also integrates the data and reports gathered with popular ERP platforms used by enterprises.
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Defiance’s multi disciplinary Digital Marketing and Social Media practice looks at the business from all angles to ensure that it achieves the required business efficiencies and intelligence.
